M HARIHARARAO -

Maharaj Vijayaram Gajapathi Raj College of Engineering

Works2

Citations23

h-index1

i10-index1

2-year citedness0.00

Mean FWCI*0.97

Top 1%*0

Top 10%*0

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ResearchRank IDRRK-A-5112-9397-76

Observed nameM HARIHARARAO -

ORCIDNot linked

Current / last-known institutionMaharaj Vijayaram Gajapathi Raj College of Engineering

Research topicsTechnology Adoption and User Behaviour · Consumer Retail Behavior Studies · AI in Service Interactions · Marketing and Advertising Strategies · Artificial Intelligence Applications

Name variantsHarihararao M, M HARIHARARAO -

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Profile typeResearcher

Works2

Citations23

h-index1

i10-index1

Current / last-known affiliationMaharaj Vijayaram Gajapathi Raj College of Engineering

ORCIDNot linked

Name variantsHarihararao M, M HARIHARARAO -

Primary research topics

Technology Adoption and User BehaviourConsumer Retail Behavior StudiesAI in Service InteractionsMarketing and Advertising StrategiesArtificial Intelligence Applications

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Research works

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A Study on Artificial Intelligence in MarketingArticle · 2023 · 23 citations · Open access · FWCI 1.9471 · Full text ↗

A study on online shopping vs offline shopping with reference to the students of the Department of Commerce and Management Studies, Andhra University,VisakhapatnamArticle · 2020 · 0 citations · Open access · FWCI 0 · Full text ↗